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Complete Customer Connection
Published by Alliance of Automotive Service Providers



Summary
Presentations these days are so heavily focused on Millennials, but as a shop owner, you know that your customers come in all shapes and sizes. This presentation aims to explore the three main generational groups that make up your client base - Baby Boomers, Generation X, and Millennials. We also explore the best ways to market to each generation, and how to retain them once they have a repair done.

Presenters
Mike DelaCruz
Mike DelaCruz entered the automotive repair software industry in early 2011. As the Vice President of Business Development for Kukui, Mike is continuously looking for ways to improve the automotive repair industry and help shop owners grow. He offers his voluntary support in many ways – from advice and feedback, to educational seminars geared towards successful marketing and retention strategies for repair shops. Mike has visited over 800 automotive repair shop across the nation. He has a...More
Originally Published
March 7, 2018

Program Titles and Supporting Materials
This program contains the following components:
  1. Complete Customer Connection - Video
  2. Complete Customer Connection - Paper

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

Credit
This program has not been submitted for credit in any jurisdiction. Registrants will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in various jurisdictions.

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